The Founding 50 

Be part of the beginning. 

Every brand has a beginning. Ours begins with 50 people.

Before we open ORIN more widely, we want to begin with the people who see something in what we are creating — our first believers.
The first people to wear ORIN. The first to experience the Core and Expressions.
And the first whose experiences, ideas and voices will help shape what comes next.
This is the ORIN Founding 50.

Why 50?

We could simply launch ORIN to everyone.

But that isn’t how we want to build this brand. ORIN itself began with a question: why should fine jewellery remain exactly the same when the person wearing it doesn’t?

We have spent months designing, prototyping, refining and rethinking that idea. Now we want to learn from the people actually wearing it.

  • Which colours do you reach for?
  • How do you wear your Core?
  • Do you pair your Expressions or mismatch them?
  • What would you love to see us create next?

There are things we can only learn once ORIN is being worn.
So before we grow, we want to listen. And we want to begin with just 50.

Your founding 50 privileges 

Founding pricing 

Because you believed in us first.

Our Founding 50 will receive special founding pricing created exclusively for our first 50 customers. It marks the beginning of ORIN and will not be repeated once this first chapter closes.

Your numbered Founding 50 card 

Your place in the ORIN story.

Each of our Founding 50 will receive an individually numbered card recognising that they were part of ORIN’s very first release. A small piece of our beginning that will always belong to you.

First to know

See what is coming before anyone else.

New Expressions. New colours. New ideas. Our Founding 50 will be the first people we share future ORIN developments with — before they are revealed more widely.

A voice in what comes next

Help us shape the next chapter.

We will ask what you love, what you would change, what you want more of and what you would like us to create next. Your experience will become part of what we learn from as ORIN evolves.

Our first believers 

The Founding 50 aren’t simply the first people to buy ORIN. They are the first people to believe in the idea.

The people who chose ORIN before there were hundreds of reviews, before the collections grew and before the brand became what we hope it will become.

We want to know these customers. We want to understand how they wear ORIN, what they connect with and what they want from us next.

We will listen, learn and take those insights with us as ORIN grows.

How the Founding 50 works 

Registration for the Founding 50 is now open.

Purchasing will open after registration closes, giving those who have registered the opportunity to become part of our first 50.

Once 50 places have been taken, the Founding 50 is complete.

And ORIN begins its next chapter.

You were here at the beginning 

There will be more Expressions.

More colours. More ways to make ORIN your own. And, in time, many more people wearing it.

But there will only ever be one Founding 50.

The first 50 people who saw what ORIN could become — and
chose to be part of it.

One Core. Many Expressions.

Register for the Founding 50